AKD Colors

Logo colors: subdued, serene

AK Dental Arts

LOGO periwinkle
#6A73A6

LOGO aqua
#5bc6be
(dull: not use?)

Proposed colors: cheerful, energetic

bright periwinkle
#6666cc
YES

lighter clear periwinkle
#9999ff
ONLY FOR BACKGROUNDS BEHIND OTHER CONTAINERS (WHITE OR DARK)

super light periwinkle
#ccccff
YES

Athens Gray
#E2E5EC
YES

aqua #3
#02837A
NEW
on white
MAYBE H3, H4?

bright aqua #2
#02c3b5
NEW
ONLY FOR BACKGROUNDS BEHIND OTHER CONTAINERS (WHITE OR DARK)

light aqua #2
#91f9f1
NEW
ONLY FOR BACKGROUNDS BEHIND OTHER CONTAINERS (WHITE OR DARK)

Accents, body text, links / hover

#0D0D0D
OK

dark periwinkle
#333366
MAYBE H4, H5?

intense dark periwinkle
#0718a7
YES

coral / rose?
#d90368
YES

Rejected

bright aqua
#00cccc
NO

light aqua
99ffff
YES
DOESN’T MATCH LOGO – TOO BLUE

Manatee
#888995
OK

#BFC3D9
NO

super light aqua
#ccffff
NO

intense bright aqua
#33ffff
NO